Um, "It Gets Better" was an anti-GAY bullying effort, last I heard.

Did they drop the gay and make it generic bullying?

http://www.youtube.com/watch?v=1dxrW94tFI0

ETA: Actually, if I am remembering right, it wasn't even ABOUT bullying. It was just about encouraging gay teens to not kill themselves, and assuring them that being gay got easier once out of high school. I don't want to watch the video to find out.